About Us

Our Story

World-class quality with your life.

I first encountered “Action Pad” back in 1994. It never hardened even when pushed in, and its texture was curious as it never bottomed out even though it was soft. That was a moment of love at first sight.

At that time, I was working as a system engineer and had been worried about the challenging of selling the Action Pad for a year. After that, I directly negotiated with the vice president of Action Products Inc. in the U.S. to acquire the exclusive import agency right in Japan and founded our company in 1995.

It was my first business in the long-term care industry so that I had no experience as a salesperson or a manager and run around in confusion. But we have been fortunate to have the guidance and kindness from not only our customers and distributors but our competitors, which helped us to grow.

Making the most of the experiences we have cultivated as a trading company and our networks of more than 67 countries around the world,

  1. Have a solid sales record
  2. Support system is in place
  3. Not found in Japan, or significantly superior to conventional products
    in terms of quality and features
  4. There is a strong demand in the field
  5. With much love

we carefully select only wonderful products that meet these requirements above and deliver them to the customers in Japan.
We will continue to take action with thinking to provide “more comfortable and safer life” in cooperation with about 150 business partners in Japan without changing this basic stance.

Representative Director Kenji Nishimura

Company Information

Company Name
Date of the founding
November 1st, 1995
Capital Stock
JPY 10 million
Action Japan Building, 2-9-16, Mikagehonmachi, Higashinada-ku, Kobe-City, Hyogo, Japan
TEL: (+81)-78-843-5417 / FAX: (+81)-78-843-6817
URL: https://www.actionjapan.co.jp/english/
E-Mail: trade@actionjapan.co.jp